PaidFunnels.com × Soar Group
Confidential
Phase 0 · Market & competitor research · April 2026

Before we touch a Skool button, here's the market we're walking into.

Companion research artifact to the PaidFunnels × Soar growth proposal. Same deal, same numbers (£197 ARPU · 50K list · £1.3M Y1 → £2.16M Y2). What's new here: a 7-competitor teardown, a sharper positioning thesis, and three name candidates — so we walk into kickoff with a defensible edge, not a generic Foxwell clone.

7
Competitors fully torn down
£99–£499
Pricing corridor we're claiming
3
Name candidates with rationale
1
Strategic gap nobody owns
Foxwell Founders · $547/mo◆Origins · $98/mo◆Evolve · $1,500/mo◆AdLeaks · $99.97/mo◆eComFuel · $199–299/mo◆MDS · $7,497/yr◆DTC Live◆Foxwell Founders · $547/mo◆Origins · $98/mo◆Evolve · $1,500/mo◆AdLeaks · $99.97/mo◆eComFuel · $199–299/mo◆MDS · $7,497/yr◆DTC Live◆Foxwell Founders · $547/mo◆Origins · $98/mo◆Evolve · $1,500/mo◆AdLeaks · $99.97/mo◆eComFuel · $199–299/mo◆MDS · $7,497/yr◆DTC Live◆
01 / Market structure

Three layers. Soar belongs in the first, with reach into the second.

The competitor set clusters cleanly into three segments. The strongest opening for Soar isn't another generic ecommerce community — it's a hybrid that sits between channel-specific Skool programs and elite founder-only networks. Tactical enough to deliver immediate value, broad enough to justify a long member lifetime.

SegmentPlayersBuyerPrice bandSoar fit
Tactical paid-media membershipsFoxwell, Origins, AdLeaks, Meta Ads & ClaudeMarketers, operators, founders who need answers fast$98–$547/moVery high
Premium founder networkseComFuel, MDSEstablished 7–9-figure ecom owners$199/mo – $7,497/yrMedium
Broader DTC ecosystemDTC LiveBrands, tech, partners, investorsNot publicMedium
What the winners share
  • They narrow by stage, channel, or buyer identity — never all three.
  • They publish proof: member counts, GMV, retention. eComFuel ties to $13B GMV; MDS to $14B+ in member revenue.
  • Recurring expert access is the retention engine — calls, audits, real-time help. Not on-demand video.
  • They use ascension ladders (Origins → Evolve at $1,500/mo) rather than one-size membership.
The biggest risk Soar faces

Audience dilution. The RFP describes a very wide audience — founders, operators, in-house teams, all stages, all sizes. Every winning competitor narrows. Foxwell narrows by channel sophistication. Origins narrows by stage. eComFuel and MDS narrow by revenue threshold.

"A product for everyone in ecommerce is hard to message, onboard, and retain unless it is segmented from day one." — from your own research.

02 / Competitor shortlist

Foxwell is the ceiling. Origins is the funnel. The middle is open.

PlayerPriceMembersStrengthGap we'd exploitScore
Foxwell Founders$547/mo450–500+Calls, audits, SOPs, AI bot, software discounts. Direct benchmark.Founder-brand dependent. US, paid-social heavy. No TikTok Shop depth.9
Origins$98/mo1,200Sharp promise: $100k/mo Shopify with FB Ads. Skool funnel works.Beginner stage, single channel. Ascension to Evolve at $1,500/mo.7
Evolve$1,500/mo746Top of Easy A ladder. High pricing power.Still FB-Ads-only. No tech stack moat.7
AdLeaks$99.97/moNot publicMassive value-stack. 1,000+ videos.Generic, multi-niche, no operator credibility.5
eComFuel$199–299/mo1,000+ · $13B GMVOwner-only curation. Annual conference.Vetted, narrow. Not tactical. Aspiration tier.8
MDS$7,497/yr750+ · $14B+ revenueStatus, exclusivity, IRL chapters.Application only. Not a launch analogue.8
DTC LiveNot public4,500+ newsletterEcosystem, events, mindshare.Not implementation-led. Different category.6
Soar (proposed)US£99 / £349 / £1.5k+Year-1 target: 1,200Full-stack agency proof. UK voice. TikTok Shop authority. Hybrid tactical + community.—10
Public monthly-equivalent pricing
Public monthly-equivalent pricing across selected competitors: Evolve $1,500, MDS $625, Foxwell $547, eComFuel 8F $299, eComFuel 7F $199, AdLeaks $100, Origins $98
Source: research workspace, Apr 2026

The £99–£499/mo corridor is the sweet spot.

Below £100 is a race-to-the-bottom value-stack play (AdLeaks). Above £500 needs founder-brand exclusivity (Foxwell) or owner-only curation (Evolve, MDS). The unoccupied ground for Soar is a tactical-but-broader membership at £99–£149 entry with an £349–£499 inner tier and an application-only £1.5k+ mastermind. That's the Easy A ladder, applied properly.

03 / Audience segmentation

One funnel. Four wallets. Segmented from day one — the research is explicit on this.

P1 · ~55% of inbound£99–149/mo entry tier

The £500k–£3m founder

Plateau on Meta, hesitant on TikTok Shop, no in-house growth lead. Needs 'what's working now'.

P2 · ~25%£99–149/mo (seat)

The in-house growth marketer

Wants frameworks, audits, and a peer group of operators at the same level. Boss pays.

P3 · ~12%£349–499/mo + £2k+ mastermind

The £5m+ operator / owner

Doesn't need a course. Needs a vetted room with peers and Soar's senior team. eComFuel/MDS shopper.

P4 · ~8%£349/mo agency seat

The agency / freelancer

Reselling Soar's frameworks to their own clients. Wants templates + creative library.

Mix is illustrative pending Soar's lead-source data — directionally consistent with Origins (early-stage), Foxwell (operator), and eComFuel/MDS (owner) buyer signals.

04 / Strategic thesis

The ecommerce growth operating system. Not another community.

Position: "The ecommerce growth operating system for founders, operators, and in-house teams who need what's working now — across acquisition, creative, retention, TikTok Shop, and profitability."

That's the gap your own research surfaces. Foxwell can't credibly own multi-channel because it's anchored to paid social. Origins is locked into beginners. eComFuel and MDS won't take £500k brands. Nobody owns the multi-channel, operator-practical, UK-voiced middle — and Soar has the only agency proof stack that earns the right to claim it.

Working brand: Soar — three tiers, three rituals, one operating system. We retire "TikTok ROAS" as a sub-track inside it.

Retention principle

"If a member can't get this answer in their Slack, in their team, or from their agency — they get it from Soar within 24h."

Three weekly rituals
  • Mon · Account teardown (rotating channel)
  • Wed · Office hours with senior Soar team
  • Fri · Wins thread + weekly playbook drop
05 / Naming candidates

Three names. One recommendation. All defended against the research.

The current working name — TikTok ROAS — under-sells the scope. The new product needs to signal full-funnel ecommerce, not a single channel. Three candidates, scored against the positioning gap from Section 04.

Recommended

Soar

The ecommerce growth operating system

For
  • Direct, ownable, ladders into Soar's existing equity
  • Frames product as a system, not a course — justifies retention
  • Three-tier ladder reads naturally: Soar · Soar Inner · Soar Mastermind
Against
  • Sits inside Soar brand (good for trust, harder to spin out later)
Strong alt — better if we're optimising for spin-out

The Growth Room

Operator-only room for £500k–£10m brands

For
  • IRL energy, plays well for the £349+ tier and the eventual mastermind
  • Easier to spin into its own entity at month 12+
  • Owns the 'room' metaphor before Foxwell or eComFuel do in the UK
Against
  • Loses Soar's earned audience equity from day one
  • Has to carry the brand on its own from launch
Use as content brand, not the community name

Inside Soar

Behind-the-scenes from Soar's £30M+ spend

For
  • Leans hardest into Soar's unfair advantage (the agency itself)
  • Editorial/podcast-friendly — extends D2C Diaries naturally
  • Cheap to launch: the proof is the agency
Against
  • Reads more like a media product than a paid community
  • Risks looking like 'agency content' rather than 'operator school'
06 / Deliverables

Everything that ships. Who owns it. No ambiguity.

50
Items I deliver
8
Items you deliver
7
Workstreams
28d
From kickoff to open cart
🧠

Strategy & Research

6 items
I do
  • Brand + audience audit
    Full immersion: D2C Diaries back catalogue, course material, agency case studies, team SME mapping.
  • Competitor teardown (live doc)
    Foxwell, Origins/Evolve, AdLeaks, eComFuel, MDS, DTC Live — pricing, curriculum, ad library, churn signals. Refreshed quarterly.
  • Audience survey + 8 interviews
    From the 50K list. Validates pricing, format, topic priority before launch.
  • Offer architecture document
    Three-tier ladder, value stack, conversion mechanism, objection map, risk reversal.
  • Positioning + messaging brief
    Awareness levels (Schwartz), unique mechanism, primary promise, proof bank.
  • Naming + visual identity direction
    Three candidates → one chosen → wordmark, type, colour applied across all assets.
🏗

Build — Platform & Funnel

10 items
I do
  • Skool community — full setup
    Workspace, branding, modules, categories, channels, member roles, gamification, leaderboards, mobile app config.
  • Content architecture & migration
    Existing TikTok ROAS material restructured + ported. New module skeletons across Meta, Google, creative, retention, unit economics, TikTok Shop, brand.
  • Curriculum spine (V1)
    12 foundational lessons + 8 frameworks + 6 SOPs ready in the platform on Day 1 of open cart.
  • Onboarding flow
    Welcome video, first-7-days sequence, profile prompts, intro ritual, first-week checklist.
  • Sales page (long-form)
    Hero, video, problem/solution, proof, value stack, FAQ, pricing, checkout. Mobile-first. Conversion-tested.
  • Waitlist / pre-launch page
    Capture, segment by intent, feed into launch sequence.
  • Sales VSL — script + edit
    Scripted by me, filmed by you (smartphone fine), edited and graded by my team.
  • Checkout + Stripe automation
    Subscription, trials, dunning, coupons, EU VAT handling, refund flow.
  • Member access automation
    Stripe → Skool provisioning, role assignment, welcome email trigger, lifecycle tagging.
  • Member dashboard (lightweight)
    Single source of truth: progress, upcoming calls, replays, quick-link audits. Optional Phase 2.
📚

Skool content (the actual room)

12 items
I do
  • Welcome module — written + filmed
    Founder intro, room rules, how-to-win-here, first-week checklist, glossary. ~6 lessons. Scripts by me, on-camera by Olly/Joe.
  • Curriculum V1 — 12 foundational lessons
    Full written outlines, slide decks, on-screen graphics, lesson summaries, action prompts. Topics: positioning, offer, Meta, creative, retention, unit economics, brand, hiring, ops, AI workflows, founder mindset, weekly review ritual.
  • Frameworks pack (×8)
    One-page PDFs + Skool posts: creative scoring, MER targets, retention cohort model, offer stack template, ad-account audit, weekly review, hiring scorecard, content engine.
  • SOPs pack (×6)
    Step-by-step Loom + doc: Meta launch, creative testing, email flow build, churn save, customer interview, weekly numbers review.
  • First 30 days of seeded posts
    ~40 posts written for me/Olly/Joe to drop. Wins, questions, polls, teardowns, intros — so the room never feels empty.
  • Ritual content templates
    Weekly thread prompts (Monday goals, Wednesday wins, Friday teardowns) + monthly AMA briefs. Rolling 90-day calendar.
  • Live call agendas + slide decks
    First 12 weeks pre-built. Topic, hook, slides, hot-seat slot, CTA. Olly/Joe just show up and host.
  • Teardown bank (×10 at launch)
    Real ad accounts / landing pages / email flows broken down on video. 5 from Soar's clients (anon), 5 public brands.
  • Resource library
    Swipe files, prompt packs, vendor list, tool stack, deal links, Notion templates, calculators.
  • Onboarding DM scripts
    Day 0, day 3, day 7, day 14, day 30. Personal-feeling automation triggered from Skool roles.
  • Member intro template + prompts
    Pinned format every new member fills. Drives early engagement + matches them to relevant SMEs.
  • Search-friendly tagging + categorisation
    Every lesson, post, and resource tagged so members can self-serve. Reduces 'where do I find X' load on the team.
✍️

Copy & Creative

9 items
I do
  • Email launch sequence (12–15 emails)
    Pre-launch tease → waitlist → cart open → urgency → close → post-cart save.
  • Evergreen welcome sequence (8 emails)
    Auto-fires for new newsletter subs after launch.
  • Lifecycle / retention sequence
    Onboarding nudges, ritual reminders, win-back, downgrade-instead-of-cancel, mastermind upsell.
  • Meta ad scripts (10–12 across awareness levels)
    Cold, retargeting, testimonial, mechanism, founder-story angles.
  • Ad creative production
    Edit, captions, hooks, thumbnails. Variants for Reels/Feed/Stories.
  • Sales page copy (full)
    Including FAQ, guarantee, pricing comparison.
  • Social launch content
    Twitter/X thread, LinkedIn carousel, IG Reel scripts, TikTok hooks. ~20 pieces for launch window.
  • D2C Diaries CTA briefs
    Talking points + lower-thirds copy for existing + upcoming episodes.
  • Community welcome / posting prompts
    First 30 days of seeded posts so the room never feels empty.
🚀

Launch Execution

6 items
I do
  • Email launch fired to 50K+ list
    I load and send from your ESP. Daily monitoring, send-time optimisation, deliverability checks.
  • Meta retargeting campaigns live
    Warm pools first: list uploads, page visitors, video viewers, social engagers.
  • Cold prospecting campaigns (M2+)
    Lookalikes from buyers, interest stacks, broad creative testing.
  • Daily ad management
    Budget pacing, creative rotation, kill rules, scaling thresholds, weekly reporting.
  • Podcast integration
    D2C Diaries pre-roll, mid-roll, post-roll CTAs scripted + delivered.
  • Affiliate / partner outreach (optional)
    Warm intro list to 10–15 ecom voices for launch-week pushes.
🔁

Ongoing Operations (post-launch)

7 items
I do
  • Daily community management
    Q&A moderation, ritual hosting, member onboarding DMs, escalations to Soar SMEs.
  • Weekly live calls (logistics + recap)
    Booking, agendas, slide prep, hosting, recording, recap email, replay upload.
  • Weekly content drop
    Teardown / playbook / framework — produced from Soar's existing output where possible.
  • Monthly P&L + cohort report
    Revenue, ad spend, CAC, LTV, churn by cohort, NPS, top-quartile member outcomes.
  • Quarterly strategy review
    With Olly + Joe. Roadmap, pricing, tier health, agency lead pipeline review.
  • Agency lead pipeline
    Tagged warm leads from community → handed to Soar's sales team with context notes.
  • Churn save flow
    Auto-trigger on cancel intent: pause option, downgrade, 1:1 call offer, exit survey.
🎥

What you do

8 items
You do
  • Studio days — 2 per month (confirmed)
    Olly's locked in studio team availability. Used for VSL, founder-led ad creative, teardown intros, ritual content.
  • Biweekly ad shoots (confirmed)
    Standing slot for fresh Meta creative. I send shot list + scripts 48h ahead, your team shoots + edits.
  • Founder on-camera time
    Olly + Joe filming to my scripts: welcome video, weekly intro clips, AMAs, teardown reactions. Mostly batched into the studio days above.
  • 1× weekly 30-min strategy call
    With me. Decisions, blockers, escalations.
  • SME availability (Olly, Joe, senior team)
    ~2 hrs/wk between you for live calls, AMAs, teardown features. Rotating.
  • Internal AI agent — query access
    Olly to grant prompt-level access to Soar's content-ingestion agent so I can pull source material without burning team time.
  • Asset + content list (Olly pulling together)
    Brand assets, course exports, case studies, list export, podcast catalogue, agency SOPs — per the Requirements section. Olly leading.
  • Approval on brand-critical decisions
    Naming, pricing, public positioning, partner deals. Everything else I run.
07 / What I need from you

What I need from you to make this happen.

Everything I need to launch in 28 days. Critical = without this, we can't start. High = without this, parts of the work get blocked. Click any row for the steps.

Send all access to → addison@paidfunnels.com

Email

critical
  • Klaviyo (or your email tool)
    So I can send the launch emails.
    ›
    Step-by-step
    1. 1Open Klaviyo → Settings → Users.
    2. 2Click 'Add new user'.
    3. 3Email: addison@paidfunnels.com
    4. 4Pick role: Admin.
    5. 5Save.
  • Domain (DNS)
    So your launch emails actually land in inboxes.
    ›
    Step-by-step
    1. 1Add me to Cloudflare (or wherever DNS lives).
    2. 2In Cloudflare: Members → Invite → addison@paidfunnels.com → role: Admin.
    3. 3Or: just send me your DNS person's email and I'll work with them.
  • Your email list (export)
    One-time CSV of your 50K list.
    ›
    Step-by-step
    1. 1Klaviyo → Lists & Segments → your main list → Export to CSV.
    2. 2Send the file to addison@paidfunnels.com via Google Drive or 1Password.
    3. 3Don't email it as an attachment.
  • Who the emails come from
    Pick a name and email.
    ›
    Step-by-step
    1. 1Pick: Olly, Joe, or Soar Group.
    2. 2Pick the email it sends from (e.g. olly@soargroup.co).
    3. 3Reply to addison@paidfunnels.com with your choice.

Ads & tracking

critical
  • Meta (Facebook + Instagram ads)
    So I can run your ads.
    ›
    Step-by-step
    1. 1Go to business.facebook.com → Business Settings → Partners.
    2. 2Click 'Add' → 'Give a partner access to your assets'.
    3. 3I'll send you my Partner ID in Slack.
    4. 4Give me access to: Ad Account, Pixel, Page, Custom Audiences.
  • Google Analytics (GA4) + Tag Manager
    So I can see what's working on your site.
    ›
    Step-by-step
    1. 1GA4: analytics.google.com → Admin → Property Access → +.
    2. 2Add addison@paidfunnels.com as Editor.
    3. 3Tag Manager: tagmanager.google.com → Admin → User Management.
    4. 4Add addison@paidfunnels.com with Publish access.
  • Stripe
    So I can set up payments and subscriptions.
    ›
    Step-by-step
    1. 1Stripe → Settings → Team → New member.
    2. 2Email: addison@paidfunnels.com
    3. 3Role: Administrator.

Community & content tools

critical
  • Skool (the community)
    Where the actual community lives.
    ›
    Step-by-step
    1. 1Easiest option: I set it up. You do nothing until launch.
    2. 2Or: you create it on skool.com and add me as Admin.
  • Old TikTok ROAS community
    So I can move people + content over.
    ›
    Step-by-step
    1. 1Tell me which platform it's on (Skool, Circle, Kajabi, etc).
    2. 2Add addison@paidfunnels.com as Owner or Admin.
    3. 3Or send me the login via 1Password and I'll handle it.
  • Loom
    For quick video walkthroughs between us.
    ›
    Step-by-step
    1. 1loom.com → Workspace → Members → Invite.
    2. 2Add addison@paidfunnels.com.

Website & funnel

critical
  • Subdomain
    Where the sales page lives (e.g. join.soargroup.co).
    ›
    Step-by-step
    1. 1Pick one: join, community, soar, or go (e.g. join.soargroup.co).
    2. 2Reply to addison@paidfunnels.com.
    3. 3I'll handle the rest in DNS.
  • Website tool (Webflow / Framer)
    Where the sales + waitlist pages get built.
    ›
    Step-by-step
    1. 1If you have a preference, add me to your workspace.
    2. 2If not, I'll build it in Framer.
  • Brand stuff (logos, fonts, colours)
    So everything looks like Soar.
    ›
    Step-by-step
    1. 1Drop everything in a Google Drive folder.
    2. 2Logos, fonts, colours, photos, videos.
    3. 3Share with addison@paidfunnels.com as Editor.
  • Legal docs (T&Cs, privacy, refund)
    So we're covered when we open cart.
    ›
    Step-by-step
    1. 1Send Soar's existing legal docs to addison@paidfunnels.com.
    2. 2If you don't have them, I'll write drafts and your lawyer reviews.
    3. 3Send me your lawyer's email.

Content & assets

high
  • Soar's internal AI agent
    Olly mentioned this — it ingests all Soar's content.
    ›
    Step-by-step
    1. 1Olly to confirm how to give access.
    2. 2Add addison@paidfunnels.com, or send the login via 1Password.
  • D2C Diaries (podcast back catalogue)
    I'll mine it for quotes, snippets, and CTAs.
    ›
    Step-by-step
    1. 1Share the folder with all episodes + show notes with addison@paidfunnels.com.
  • Social accounts
    So I can post during launch.
    ›
    Step-by-step
    1. 1Add me to your scheduler (Buffer, Later, etc), OR
    2. 2Add me as admin on each account (Meta, LinkedIn, X).
    3. 3Just for the launch window. I hand back after.
  • Old TikTok ROAS course content
    So I can pull what's reusable into the new community.
    ›
    Step-by-step
    1. 1Drop everything in a Drive folder shared with addison@paidfunnels.com.
    2. 2Don't curate. Send the whole dump.
  • Client wins / case studies
    Proof for the sales page.
    ›
    Step-by-step
    1. 1Share your case study folder with addison@paidfunnels.com.
    2. 2Tell me which clients are OK to name vs anonymise.
  • Your team experts (SMEs)
    Who's the best on Meta, creative, retention etc.
    ›
    Step-by-step
    1. 1Send me a list: name, role, what they're best at, email.
    2. 2Each one commits ~2 hrs/week.
    3. 3I'll rotate them so no one carries more than 1 call/month.

Studio & filming

high
  • 2 studio days per month
    Olly already confirmed.
    ›
    Step-by-step
    1. 1Block 2 full days per month for the next 6 months.
    2. 2Send the dates to addison@paidfunnels.com.
  • Biweekly ad shoot
    Olly already confirmed.
    ›
    Step-by-step
    1. 1Standing slot every 2 weeks.
    2. 2I send the brief 48h before.
    3. 3Studio shoots, my team edits.
  • Reference library for shoots
    Visual + tonal references so the studio nails it.
    ›
    Step-by-step
    1. 1I send 5–10 references 48h before each shoot.
    2. 2No action from you.
  • Studio team contact
    So I can brief them direct.
    ›
    Step-by-step
    1. 1Send me the producer's email + Slack handle to addison@paidfunnels.com.
    2. 2Add me to whatever channel they use.

Tools (nice to have)

medium
  • Slack
    For day-to-day chat.
    ›
    Step-by-step
    1. 1Add addison@paidfunnels.com as a guest in Soar's Slack, OR
    2. 2I create a shared Slack channel between our workspaces.
  • Notion
    For the project doc, calendar, and asset list.
    ›
    Step-by-step
    1. 1I create a Notion workspace and share with you, OR
    2. 2Add addison@paidfunnels.com as Editor in Soar's existing Notion.
  • Calendar access
    For booking calls.
    ›
    Step-by-step
    1. 1Share Olly's + Joe's Google Calendars with me (free/busy is fine).
    2. 2I'll set up the booking link.
  • Zoom or Riverside
    For live calls + recordings.
    ›
    Step-by-step
    1. 1If you have a team account, add me.
    2. 2If not, I'll use mine. No action needed.

People & decisions

critical
  • One decision-maker
    Olly or Joe — one named person.
    ›
    Step-by-step
    1. 1Reply to addison@paidfunnels.com: 'Decision-maker = Olly' or 'Decision-maker = Joe'.
    2. 2They reply to flagged decisions within 24 hours.
  • Weekly 30-min call with me
    Same time every week.
    ›
    Step-by-step
    1. 1Pick a recurring 30-min slot.
    2. 2Send a calendar invite to addison@paidfunnels.com.
  • Team time blocked
    ~2 hrs/week from Olly, Joe, and a couple of senior team.
    ›
    Step-by-step
    1. 1Confirm names + emails.
    2. 2Each person blocks ~2 hrs/week (rotating).
  • Filming time (~6–8 hrs total)
    First 2 weeks. Most folds into the studio days.
    ›
    Step-by-step
    1. 1Block 2 half-days for filming in the first 2 weeks.
  • Ad spend ceiling
    How much I can spend per month without asking.
    ›
    Step-by-step
    1. 1Email addison@paidfunnels.com: 'Approved monthly ad spend = £X'.
    2. 2I won't go over without checking.
  • Refund rules
    So I don't have to escalate every cancellation.
    ›
    Step-by-step
    1. 1Default rules:
    2. 2 • Under 14 days, no engagement → full refund.
    3. 3 • 14–30 days → partial refund or 1-month pause.
    4. 4 • Over 30 days → pause / downgrade / save call.
    5. 5Reply to addison@paidfunnels.com: 'Approved' or send your version.

Money & legal

high
  • Stripe payout account
    Where the money lands.
    ›
    Step-by-step
    1. 1Stripe → Settings → Bank accounts → confirm Soar's account is set up.
    2. 2Just confirm it's done — I don't need the bank details.
  • VAT / tax numbers
    For Stripe Tax setup.
    ›
    Step-by-step
    1. 1Reply to addison@paidfunnels.com with: VAT number, country, and any other tax IDs.
  • Affiliate commission
    So I can cut partner deals without checking each one.
    ›
    Step-by-step
    1. 1Default: 30% recurring for 12 months.
    2. 2Reply to addison@paidfunnels.com: 'Approved' or send your version.
  • Profit-share P&L (signed)
    What counts as revenue, what counts as cost.
    ›
    Step-by-step
    1. 1I draft a Google Sheet and send for review.
    2. 2We agree line items in writing before kickoff.
    3. 3Both sides sign.
If you only do 7 things this week

Klaviyo · Meta · Stripe · Skool · subdomain · email list export · weekly call booked.

Get me these 7 by end of week 1 and we open cart in 28 days. Every day they're late, launch slips a day.

06 / Handoff

How this slots into the proposal you've already seen.

Everything above answers the Phase 0 · Research + Intelligence brief from the proposal — Market Research, Competitor Research, and Audience + Offer shaping — but goes deeper than a Day-3-to-7 sprint usually allows because it was done before kickoff.

What it commits us to on Day 1:

  • PositioningMulti-channel growth OS (not single-channel TikTok ROAS) — defended in §04.
  • Pricing ladder£99 entry · £349 inner tier · £1.5k+ mastermind. Sits in the corridor §02 identifies as unowned.
  • Audience priorityP1 (£500k–£3m founder) and P2 (in-house operator) drive 80% of Y1 revenue — ad creative, sales page, and onboarding sequence are written for them first.
  • Working nameSoar, with Inside Soar reserved as a content/podcast sub-brand.
  • Killer featuresThree weekly rituals (teardown / office hours / wins) — directly counters the 'on-demand video' weakness of AdLeaks and the founder-brand fragility of Foxwell.
Reminder · commercial frame

Setup £0 · retainer £2k/mo · profit share 23%.

Same model as the proposal. This research is on the house — proof we'll do the work before being paid for it.